Using ACRL’s Strategic Marketing for Academic and Research Libraries: Train the Trainer program as a framework, a small group of liberal arts colleges in Minnesota collaboratively planned and organized a marketing workshop. This article describes the structure of the workshop, summarizes the material covered, and highlights the outcomes. In addition, the article offers advice for other libraries considering a collaborative approach to marketing.
Using ACRL’s Strategic Marketing for Academic and Research Libraries: Train the Trainer program as a framework, a small group of liberal arts colleges in Minnesota collaboratively planned and organized a marketing workshop. This article describes the structure of the workshop, summarizes the material covered, and highlights the outcomes. In addition, the article offers advice for other libraries considering a collaborative approach to marketing.
