“Hello, I’m a Mac. And I’m a PC”: How Apple, Inc and Microsoft Corporation’s Advertising Pushed to Make the Personal Computer Truly Personal, 1984-2014
“Hello, I’m a Mac. And I’m a PC”: How Apple, Inc and Microsoft Corporation’s Advertising Pushed to Make the Personal Computer Truly Personal, 1984-2014
While this paper will devote considerable attention to the advertising of Apple Inc, the focus will be on two major companies who had a large impact on the personal computer industry and its shifting nature: Apple, Inc and Microsoft Corporation.
Gustavus Students Repository
